Edwards A. Holliday is president and founder of Atlantic Leadership Group, established in 1989 as a Franchise Partner of Leadership Management Inc. (LMI) and serving private and publicly held organizations clients on the East Coast. Edwards and his associates have a passion for producing results for CEO's and their management teams, as well as top producing advisors in the financial services industry.

A longtime specialist in executive coaching, Edwards has as experience in leadership development, strategic planning, productivity improvement, sales prospecting effectiveness, and personal goal setting. For the past 23 years he has helped more than 2,000 individuals in different service businesses develop their leadership and management skills, as well as set and achieve business, personal and life goals.

Edwards researches validated best practices and transforms proven ideas into innovative solutions for clients that include large firms such as Morgan Stanley Smith Barney, UBS Financial Services, RBC Wealth Management, Deutsche Bank Alex. Brown, Wells Fargo Advisors, and Oppenheimer & Co. Inc. His clients also include small to middle market privately held firms such as Sheehan & Co. CPA, Harkins Builders, Inc., Floss Barber, Inc., TCA TrustCorp America, and Bishop & Associates.

Committed to delivering bottom line results, he coaches clients to build upon their strengths, expand their knowledge and stretch into their highest outcomes for themselves and their organizations through the unique process of Strategic Transformation. With more than 100 published profile articles on business leaders and what makes them effective, Edwards is a certified business coach and facilitator.  Edwards is an Accredited Expert in Consultative Selling (AECS) by Peak Performance, LLC, developer of RainmakerDNA and The Clinic For Financial Advisors. 

(301) 854-2388
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Melba Sammons Holliday is a Managing Partner and Certified Senior Coach of Atlantic Leadership Group and has also served as Business Manager since 1994.  Melba's roles include leadership program facilitator, personal coach, and public speaker. 

Melba has 23 years of professional experience including six years as an independent business owner of a Florida-based fitness training company. Melba holds a B.A. Degree in Health Services Administration from Florida International University.

Melba is a specialist in individual coaching, certified coach through Results Coaching Systems, and an experienced facilitator of LMI programs. She has an exceptional ability to listen to the client's total message and make it easier for the client to become clear about their goals and highly motivated internally to take action on their plans.

Melba focuses on helping clients in the areas of personal productivity and leadership and profile evaluation tools for coaching and hiring purposes.

(301) 854-2388
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Special Thanks to Social Psychologist and Teleometrics International, Inc. Founder

Dr. Jay Hall, for over 25 years, devoted his energies to improving the quality and productivity of working relationships in all types of organizations. During this time, he conducted research and consulted with manufacturing and service firms — scientific, research and educational institutions — government agencies — and health care facilities around the world.

He, perhaps more than any other behavioral scientist, devoted himself to pulling together and integrating the dominant management and organizational theories, studies and important validated research of our time.  This included work by great names such as Douglas McGregor, Abraham Maslow, Robert Blake, Jane Mouton, Chris Argyris, Kurt Lewin, Rensis Likert, David McClelland and many others.  Previously, these classic studies of management and organizations arose independent of one another with few researchers consciously building upon the works of the others.

His methods have resulted in increased commitment from employees, better performance in organizations and increased profits for shareholders.

After lecturing in the Department of Psychology, he served on the faculties of both the School of Law and the Graduate School of Business at the University of Texas in Austin. In 1967, he founded Teleometrics International, which specializes in research and development and training.

Dr. Hall and his provocative concepts have been featured in the Wall Street Journal, New York Times, Dallas Morning News, Denver Post, Chicago Tribune and dozens of magazines and journals. He is the author of numerous books, including Models for Management: The Structure of Compentence, The Competence Connection: A Blueprint for Excellence and Ponderables: Essays on Managerial Choice - Past and Future.  His writings have been translated into Spanish, French, Swedish, Dutch, Portuguese, and German. It is estimated that some 25,000,000 people worldwide have used Dr. Hall's concepts and materials for their personal development and career growth.  Dr. Hall is now retired and living in Texas.